The tldr; version of my journey
Started blogging at 13, now building AI apps in Taiwan. Life's weird and I love it.
Building AI apps at PicCollage
Running Maïdo Matcha
Still blogging after 16 years
Growth marketing for AI-powered mobile apps. Test, learn, iterate, repeat.
6+ years teaching SEO & influence marketing at university. Sharing knowledge is my thing.
Things I actually know how to use
A decade+ of building things
Marketing AI-powered video & photo apps. Running ads on Meta, Apple, Snap. Building go-to-market strategies. Living the "always be learning" life.
Bringing authentic Japanese matcha to France & Europe. Fresh powder canned 24h before shipping. A love letter to my years in Japan.
Led SEO for EMEA, APAC, and NOAM markets. Managed social media teams. Made phone cases show up on Google (it's harder than it sounds).
Ran SEO for Voyapon travel media in 5 languages. Helped tourists discover Japan through content that actually ranks.
Teaching SEO, influence marketing & fact-checking to university students. Even from 10,000km away when needed.
Started at 13. Still going. Tech, gaming, travel, food, Japan — if it's interesting, I write about it. This is where it all began.
Current projects I'm excited about
Marketing AI-powered mobile apps for video, photo & audio. Where creativity meets generative AI.
Visit picc.co →Premium matcha from a family micro-producer in Japan. Fresh, authentic, and shipped with love to Europe.
Visit maidomatcha.com →11 websites covering everything from tech to travel. Including MerciJapon.fr and MerciTaiwan.fr — 16+ years of writing.
Always down to talk about growth, AI, matcha, or whatever's on your mind. Don't be a stranger!